E-commerce Blog

Sherpan Your Skills
Inspiring Shopify stories and practical advice to help you be productive and think critically about your business.
Introduction to Technical SEO for Shopify
What is technical SEO, what does it cover, and why should you care about it? We lay the foundation of a valuable technical SEO resource!
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Google Ads in 2021: The Definitive Guide
A 23,600+ words resource that covers everything from Google Ads basics and using Google Keyword Planner to setting up different types of campaigns, creating mobile-friendly ads, and choosing the right bidding strategy.
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The Beginner’s Guide to Google Ads Bidding
8 bidding strategies you should start using!
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How to Create Mobile-Friendly Google Ads Campaigns?
Get actionable tips on creating mobile-friendly Google Ads campaigns - from upgrading to expanded text ads and adding mobile-friendly ad extensions to setting up mobile-specific targeting, making mobile-bid adjustments, and much more!
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