E-commerce Blog

Sherpan Your Skills
Inspiring Shopify stories and practical advice to help you be productive and think critically about your business.
Google Ads: The Definitive Guide
A 23,600+ words resource that covers everything from Google Ads basics and using Google Keyword Planner to setting up different types of campaigns, creating mobile-friendly ads, and choosing the right bidding strategy.
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The Beginner’s Guide to Google Ads Bidding
8 bidding strategies you should start using!
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How to Create Mobile-Friendly Google Ads Campaigns?
Get actionable tips on creating mobile-friendly Google Ads campaigns - from upgrading to expanded text ads and adding mobile-friendly ad extensions to setting up mobile-specific targeting, making mobile-bid adjustments, and much more!
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Google Shopping in a Nutshell
If you’re eligible for Google Shopping but don’t run Shopping campaigns, you’re missing out on a ton of opportunities. Learn how to make the most of one of Google’s most lucrative services.
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