E-commerce Blog

Sherpan Your Skills
Inspiring Shopify stories and practical advice to help you be productive and think critically about your business.
Introduction to Technical SEO for Shopify
What is technical SEO, what does it cover, and why should you care about it? We lay the foundation of a valuable technical SEO resource!
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Google Keyword Planner: How to Find the Keywords Your Customers Use?
Your one-stop PPC keyword research guide. Learn about keyword match types, ad groups, negative keywords lists, and more.
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Getting Started With Google Ads
The introduction to a series of guides that will answer your most burning Google Ads questions.
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The Expert’s Guide To Shopify SEO
Walk the steeper SEO trails - from structured data and link building to paid advertising, search intent, and page experience.
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