This post was originally published in November, 2019. Last updated: January 23, 2022.
Higher search engine rankings. More visibility. More targeted traffic. More conversions. These are just four benefits of SEO.
In this article, we look at what makes SEO so powerful and how you can leverage it. Specifically, how search engines work, key Google ranking factors, creating an SEO-friendly website architecture, and more.
We explain the fundamentals of SEO for Shopify beginners and we make a promise - after reading this guide, you will feel that SEO is something beautifully simple, rather than something complex.
- SEO Glossary [The Basics]
- Built-in SEO Features in Shopify
- Keyword Research for Shopify
- Building an SEO-friendly Website Architecture
- On-page SEO for Shopify
- The Ultimate Shopify SEO Checklist for Beginners
- Useful resources
Chapter I SEO Glossary [The Basics]
The SEO vocabulary can be intimidating. The terms, jargon, and abbreviations can sometimes give even experienced SEOs a headache. Therefore, if you’re an SEO newbie, we recommend you took a closer look at the SEO terms you must know before you get started with SEO.
Chapter II Built-in SEO Features in Shopify
In this chapter we address two questions:
- What you need to know about Shopify SEO
- What SEO features Shopify offers out of the box
Chapter III Keyword Research for Shopify
As a Shopify store owner, you do not want to get any traffic. You want high-quality traffic that converts. To get such traffic you need to target high-value commercial keywords your potential customers use.
In this chapter, we walk you through the process of finding such keywords and refining your keyword list. We also share a ton of tools that can help you along the way.
Chapter IV Building an SEO-friendly Website Architecture
Website architecture is an integral part of structural SEO. To create a strong and streamlined website architecture, you need to create a low-depth page hierarchy, a logical URL structure, and an intuitive website navigation structure. In this chapter, we take a closer look at how you can achieve this.
Chapter V On-page SEO for Shopify
In this chapter, we talk about the basics of on-page SEO for Shopify: meta tags, image optimization, URL optimization, content optimization, etc.
We also cover a few advanced on-page SEO practices: installing an SSL certificate, adding structured data markup to your pages, choosing the right Shopify SEO app, and more.
Chapter VI The Ultimate Shopify SEO Checklist for Beginners
To help you get the most of SEO, we’ve outlined a series of steps that will streamline the SEO process.
Get the ultimate Shopify SEO checklist that will help you do SEO right from the start!
Google’s goal is to deliver the best content. To do this, Google constantly changes its algorithm. This is why SEO constantly evolves. It is an ever-changing topic and, if you want to succeed, you must stay informed. To help you stay in the loop, we’ve created a short list of helpful SEO resources.
- Google, Search Engine Optimization (SEO) Starter Guide
- Google Search Central Blog
- Google Search Central YouTube Channel
- Google Developers
- Google Webmasters
- Google Webmaster Guidelines
- Google Structured Data Guidelines
- Think With Google
- PageFly, Shopify SEO: The Definitive How-To Guide For Beginners
- The Moz Blog
- The Ahrefs Blog
- SEMrush Blog
- Search Engine Journal
- Search Engine Land
- Ranksense: The agile SEO blog
- Onely Blog