Shopify SEO: The Top 6 Alternatives to Yoast SEO

Shopify SEO: The Top 6 Alternatives to Yoast SEO

Getting your Shopify store to rank high in search engines is key to your success in e-commerce. The higher you rank, the more exposed you are to potential buyers and the more click-throughs you get. This results in more sales opportunities and benefits your bottom line.

So, the question is: How do you get your store to rank higher in search engines? The answer is simple: SEO (search engine optimization). But getting SEO right is a complex task. It is not just about optimizing your content around the right keywords, keyphrases, or even topics. You also have to think about structured data, XML sitemaps, LSI (latent semantic indexing) keywords, meta tags, ALT tags, page speed, canonical URLs, permalink URLs, and much more.

Luckily, there are many powerful tools that can help you with all this. Take Yoast SEO for example - one of the most powerful, feature-rich and user-friendly SEO plugins out there. But Yoast SEO has one major flaw - it doesn't integrate with Shopify.

So, you may ask: Is there an alternative to Yoast SEO for Shopify? The answer is "Yes!". Today we will talk about the top 6 SEO apps for Shopify that are good alternatives to Yoast SEO and can help you get your store to the #1 spot on the SERPs (search engine results pages). But before we dig deeper into what these Shopify apps offer, let's take a closer look at what Yoast offers.

What Yoast offers

 Yoast Free Yoast Premium
set 1 focus keyword or keyphrase optimize for related keywords (synonyms and LSI keywords) as well
focus keywords export
content insights
internal linking suggestions
🗸 readability check
🗸 add code (i.e. structured data) to your pages
🗸 easily edit robots.txt and .htaccess files
🗸 easily generate and update your website's sitemap
🗸 easily set canonical URLs
🗸 full control over breadcrumbs
redirect manager - avoid 404 errors
🗸 preview your page in Google
preview your page on social media (Facebook and Twitter)
1 year of 24/7 support

updated every 2 weeks


The most prominent features listed above are:

  • Add code (i.e. structured data) to your pages - Note that Google prefers and recommends using structured data in JSON-LD format. This is something you should consider when choosing an SEO app for your Shopify store.
  • Easily generate and update your website's sitemap - XML sitemaps are protocols used to inform search engines about which URLs are available for crawling.
  • Easily set canonical URLs - This will help you avoid duplicate content issues.
  • Full control over breadcrumbs (or breadcrumb trails)
  • Redirect manager - avoid 404 errors

А good alternative to Yoast SEO for Shopify would offer all or most of these features. Now that we're clear on what we're looking for in an SEO app for Shopify, let's move on to the next part of the article - the top 6 Shopify SEO apps, what they can offer and why they are good alternatives to Yoast SEO.

The top 6 SEO apps for Shopify

Smart SEO

Full disclosure - we developed Smart SEO. It's been featured in Northcutt, Parkfield CommerceWhole Design Studios, Stellar SEO, and OptinMonster. It has been described as one of the best SEO apps for Shopify. What's more - it sports a 4.9 rating out of 550+ reviews. So, if you are looking for a reliable, long-term SEO solution for your store, do consider our Smart SEO. We also have dedicated SEO and PPC teams in-house so do not hesitate to reach out to us if you are looking to optimize and grow your business further.

More reasons to choose Smart SEO:

  • It is powerful, yet flexible enough to automatically generate meta tags, ALT tags, and JSON-LD structured data.
  • It will cut down the time you spend on SEO optimization by more than 80%. As a result, you will have more time to focus on other aspects of your business (such as business development, marketing, customer support, etc.).
  • Its overall rating is 4.9 ★. And, we don't want to brag, but we have gotten some amazing reviews lately!

Why Smart SEO is the perfect alternative to Yoast SEO

  • Smart SEO automatically generates and provides insanely detailed JSON-LD structured data to Google and other search engines. The app generates structured data for your home page, product pages, collection pages, blog page, and article pages.
  • You can manage your website's sitemap (e.g. choose which pages/URLs to include or exclude) within Smart SEO.
  • Smart SEO instantly generates unique meta tags and ALT tags for every entity of your store. In addition, it automatically syncs your ALT tags when you add new products and images.
  • ALT tags and meta tags tokens available. These tokens allow you to insert data in your SEO metadata templates for different pages of your store: product pages, collection pages, blog pages, and article pages. When the ALT tags, or the meta tags, are generated for a page, these tokens are replaced with the data (e.g. title, description, etc.) from the product, collection, blog or article. Read more about the Smart SEO tokens

How much does Smart SEO cost?

Smart SEO has two pricing plans: Free and Pro (which costs $4.99 / month).

    JSON‑LD for SEO

    JSON-LD for SEO is owned by Little Stream Software - a one-person company, founded by Eric Davis, a certified Shopify Expert. Its overall rating is 4.9 ★

    Why JSON-LD for SEO is a good alternative to Yoast SEO

    • JSON-LD for SEO automatically adds structured data (microdata or massive code blocks of JSON-LD data) in your website’s HTML. Thus, it helps you get rich snippets in Google, Bing, and Pinterest.
    • JSON-LD for SEO integrates with 17 review apps including YotPo, Google Merchant Center and Thus, Google and other search engines can display product reviews in your rich snippets.
    • The app also allows you to show product details in search results. Thus, it helps you facilitate buying decisions.

    How much does JSON-LD for SEO cost?

    The app costs $299 (one-time charge). You do get updates as long as you use the app.

    SEO Manager

    SEO Manager is developed by Venntov - a company that has helped over 70,000 Shopify merchants grow their businesses. The app's overall rating is 4.7 ★

    Why SEO Manager is a good alternative to Yoast SEO

    • SEO Manager automatically scans your store for SEO issues and gives you suggestions on how to fix them. The app scans titles, product descriptions, image ALT text, etc.
    • Sitemap management (+ Google sitemap submission)
    • JSON-LD Structured Data Support (+ local business structured data)
    • 404 error management and real-time 404 repairs
    • Google Result Simulator
    • Google Knowledge Graph support
    • Available integrations: Google Search Console, Google Trends, Google PageSpeed, Bing, Kit.

    How much does SEO Manager cost?

    The app costs $20 / month and has a 7-day free trial.

    Plug in SEO

    Plug in SEO is developed by Plug in Useful. Its overall rating is 4.7 ★

    Why Plug in SEO is a good alternative to Yoast SEO

    Plug in SEO has a free version and a commercial version - Plug in SEO Plus. Here is what is included in each version:

    Free version

    • Plug in SEO automatically checks your store for SEO errors - it scans page titles, headings, page structure, meta descriptions, the value of your content (including its relevance, accuracy, and freshness), and more.
    • The app gives you detailed reports of all SEO errors and gives you suggestions on how to fix them (code snippets and directions are included in the instructions).
    • Support via email

    If you upgrade to Plug in SEO Plus, you will also get

    • Automatic SEO fixes
    • Instruction videos
    • Bulk editing features
    • Full structured data support
    • Multilingual support
    • Premium support, and more

    Note that Plug in SEO Plus can be installed directly in your Shopify theme. Thus, you can fix all SEO issues much faster.

    How much does Plug in SEO Plus cost?

    Plug in SEO Plus costs $20 / month and has a 7-day free trial.

    SEO Expert Pro

    SEO Expert Pro is developed by Expert Village Media Technologies - a Shopify store design and digital marketing agency that has developed 9 Shopify apps. The app’s overall rating is 4.6 ★

    Why SEO Expert Pro is a good alternative to Yoast SEO

    • SEO Expert Pro scans your entire store (all pages and products) for SEO issues and allows you to fix them directly in the app. You can receive error reports via email.
    • Update the ALT tags of all images at once using the bulk image optimizer (each image gets a unique ALT tag).
    • Store and organize your rich data with JSON-LD. The app automatically sends structured data to Google.
    • Test whether your store is displayed as mobile-friendly in search results. To do this, you will need to use the Mobile Compatibility Tester that checks meta tags, stylesheets, and embedded styles.
    • Get PageSpeed recommendations from Google, and more.

    How much does SEO Expert Pro cost?

    The app costs $9.99 / month and has a 7-day free trial.

    SEO - All in One & Auto SEO

    SEO - All in One & Auto SEO is developed by Softpulse Infotech. The company has developed 15 Shopify apps and offers a myriad of Shopify services: store setup, custom theme development and customizations, custom app development, and third-party API integrations, to name a few. The app’s overall rating is 4.4 ★

    Why SEO - All in One & Auto SEO is a good alternative to Yoast SEO

    • SEO - All in One & Auto SEO scans your store for SEO issues and gives you detailed SEO reports (Alexa rank, number of social shares, keywords you rank for and how they perform, etc.)
    • The app detects broken links and allows you to easily manage 404 redirects
    • You can use smart image ALT tags
    • You can add dynamically generated structured data in your HTML using advanced JSON-LD
    • Google PageSpeed checker
    • Google Search Result simulator

    How much does SEO - All in One & Auto SEO cost?

    The app costs $8.99 / month and has a 7-day free trial.


    Each of the apps discussed above is a good alternative to Yoast SEO for Shopify. At the very least, all apps automatically generate JSON-LD structured data and help you optimize your Shopify store in a way that search engines love.

    Keep in mind that neither of the apps we discussed nor any other SEO app for that matter, will do all the work for you. See, SEO apps aim to help you with the more technical aspects of SEO like structured data generation and setting up canonical URLs, for example. But you are the one who has to think about content value, content relevance and freshness, engaging titles and descriptions, keywords, and much more. So, ultimately, you have to combine your knowledge and experience with an SEO app that meets your business needs! We hope this short guide will help you find such an app!

    Your turn...

    Have you already decided which Shopify SEO app you will use? Or are you hesitating between several options? If this is the case, we advise you to start the free trials and see which app is the best fit for you! We advise you to use only one app at a time, otherwise, you might end up with a lot of duplicate structured data which can hurt your Google rankings.

    Let us know which app you chose in the comments section below! And do not hesitate to contact us if:

    • You have further questions
    • You would like us to have a look at your Shopify SEO and give you a detailed report on what you can do about it (read more about our custom services)
    • You've chosen Smart SEO and need technical assistance

    Leave a comment

    • Radostina @ Sherpas Design

      Hello, Michael Larson!
      I’m glad to hear you’ve installed our app – I hope you like it!
      If you’re new to Shopify SEO, I’d also suggest you checked Shopify’s blog – they have incredibly valuable SEO resources! You can also have a closer look at our blog – we write mostly about Shopify SEO, so, you might be able to find helpful information here as well!
      Radostina @ Sherpas Design

    • Michael Larson

      Hi, I have installed Smart SEO in my Shopify store app selections. I now am having to confront the reality..I will have to do some serious relevant editing.I I’m still quite clueless at this point, but I will consider attending toast Academy to strengthen
      my site

    • Ritu Chauhan

      This blog post is just super amazing. It has simplified everything shopify. I have used a few shopify apps such as the social review app, the SEO doctor is very useful.It helps you to optimize your Shopify store to make more money from the traffic you already have, without harming your SEO. For details visit:

    • Mark

      Thanks for the article, it was informative and all of the options seem to be good Apps.

      However, the two things I rely upon the most are the live readability measure and the live on-page SEO pointers. These save me so much time, ensure I don’t forget to do certain things, and most importantly ensure that having to work quickly doesn’t risk compromised quality.

      So as useful as these other features are, nothing I have encountered thus far delivers the two things I rely on the most. If an app could also deliver the things I mentioned in the unobtrusive way that Yoast delivers them, I’d be all over it.

    • Raya

      Hi Sylvia,

      Thank you for your message. Can you please share your store’s URL with us so that we can look at it?

      Our SmartSEO app automatically generates structured data in JSON-LD format. You can learn more SmartSEO here and give it a try:

      Please make sure to only use one SEO app at a time as you may end up with a duplicate set of structured data.

      Let me know if you need more help!

      Raya from Sherpas Design

    • Sylvia

      Thank you for this great article! I need structured data in JSON-LD format for Rich Pins and Shop the look. Is there another app besides “JSON-LD for SEO” that offers that? Greetings Sylvia

    • Girmal Sun

      Huge Vouch for Kudobuzz, an amazing app with unique SEO features & automation.