E-commerce Blog

Sherpan Your Skills
Inspiring Shopify stories and practical advice to help you be productive and think critically about your business.
Mastering PPC: How to Create Successful Google Search Campaigns?
Everything you need to know about campaign settings, ad groups, ad copy, and more.
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Google Keyword Planner: How to Find the Keywords Your Customers Use?
Your one-stop PPC keyword research guide. Learn about keyword match types, ad groups, negative keywords lists, and more.
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Getting Started With Google Ads
The introduction to a series of guides that will answer your most burning Google Ads questions.
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The Expert’s Guide To Shopify SEO
Walk the steeper SEO trails - from structured data and link building to paid advertising, search intent, and page experience.
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